Getting to The Root of the problem

Thinning hair can be caused by a number of factors like hormones and age, but the problem is usually hereditary. Androgenetic alopecia is a condition that causes your hair follicles to shrink over time. So while your hair may still be growing, the quality of that hair will become smaller, finer, and less visible until eventually some follicles will no longer produce any new hairs at all.


Your hair growth cycle follows 3 distinct phases. Understanding this process is the first step towards healthier, thicker, fuller hair.

All women experience a certain degree of hair loss shedding is a normal part of the natural hair growth cycle.

Androgenetic alopecia, or hereditary hair loss, however, is different. It actually shortens the growth phase of hair follicles interrupting the hair growth cycle and causing hair to thin over time.


You’re not alone in the fight against thinning hair. Minoxidil, the active ingredient in Women’s ROGAINE® Foam 5%, works by increasing the supply of blood and nutrients to your hair follicles helping to strengthen existing hairs and encouraging new growth.